There’s also the challenge of making interacting with audio feel natural. “So I think it’s just the natural evolution of content and media on the internet, and I think, hopefully now, we can finally catch podcasting up with the rest of the mediums.”
Modbus poll live trend code#
“We haven’t really seen anyone yet crack the code on true listener-to-creator interactivity on listening platforms,” Mignano says. The weekly Tuesday issue is free, and you can subscribe to two additional Hot Pod Insider newsletters per week for $7 / month or $70 / year. Toys and games have also already relied on Alexa as a mediator and guide for interactive moments, so it’s easy to imagine the smart assistant taking on a bigger role in podcasting and ads.Įnjoying this story? Hot Pod is a newsletter from The Verge that delivers news, analysis, and opinions on the audio industry written by Ashley Carman. In a survey provided to podcaster attendees of a recent industry conference, the company mentioned the possibility of a polling feature. On Twitch, listeners can pay to have their name pop up in their favorite streamer’s video and join in the chorus of commenters.Īmazon, which entered the podcasting space last year with podcasts on Amazon Music and Audible (and also owns Twitch), might be working on something podcast-specific, too. In Fireside’s case, viewers can react with emoji, ask a question, or leave a written comment. On the just-launched Fireside, the live audio app co-founded by Mark Cuban, the first thing you see when you go to its website in big, bold, white font reading: “The future of entertainment is interactive.” Same thing with Twitch, which itself is reportedly working on a specific live audio integration: “We build communities around live content that’s interactive, diverse, and always next level.” In the US, interaction fervor is nascent but bubbling up. Interactive elements are already popular abroad “A creator publishes content the audience listens that’s it.” “Podcasting has always been this sort of one-way street,” says Mike Mignano, head of creation platform at Spotify. “The place where people are actually listening, they can now also participate.” Although the co-hosts only started using these polls within the past year, they say their listeners are taking advantage. “ kind of just let the podcasting technology catch up in some ways,” Tucker says. The people spoke up - they wanted The Godfather. Instead, they went where their listeners already tune into their show, Spotify, and used its new polling tool to ask. They didn’t go to Patreon, Instagram, Twitter, or the other places creators often chat with their audience. To be sure, though, they decided to poll their listeners. Vince Major and Michael Tucker, hosts of the podcast Beyond the Screenplay, thought they knew what their audience wanted for their next episode: a deep-dive into Back to the Future - a “no brainer,” says Major.
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